Cell Broadcast Technology

Cell Broadcast

Cell Broadcast (CB) stands out as a transformative technology in the realm of emergency alert systems, offering several distinctive advantages:


CB operates on dedicated spectrum that remains independent of normal network usage. This independence ensures that even during peak network congestion or data overload, cell broadcasting remains effective. This resilience is essential during critical situations when timely and accurate alerts are of paramount importance.


One of the core strengths of cell broadcasting is its ability to deliver emergency messages with precision and timeliness. CB enables the rapid dissemination of critical information to mobile device users within the targeted areas. The result is a robust solution that ensures that the right message reaches the right people at the right time.

Network Immunity:

Cell broadcasting is immune to network congestion, making it a reliable communication method during emergencies. CB does not contribute to network overload, ensuring that essential communication channels remain open even in high-stress situations. This network immunity is a key factor in the technology’s effectiveness.

Global Alerts and Government Framework

Global Alerts works with all levels of governments and all mobile carriers to build the platform to ensure the delivery of safety alerts for its citizens. This platform can be established to focus in on missing persons with the police using Amber Alerts or as an early weather warning system in the case of life threatening tsunamis, hurricanes, tornadoes and flood events. UPSEN is the only Global Emergency Management Cell Broadcast system designed to address regional mass messaging regardless of human defined borders.

The world is united in identifying threats to
our society and communities.

What are Global Agencies saying

Today, I announce the United Nations will spearhead new action to ensure every person on Earth is protected by early warning systems within five years. I have asked the World Meteorological Organization to lead this effort and to present an action plan at the next UN climate conference, later this year in Egypt.

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UN Secretary-General António Guterres

On World Meteorological Day 23 March 2022

Early warnings save lives and provide vast economic benefits. Just 24 hours' notice of an impending hazardous event can cut the ensuing damage by 30 per cent.

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H.E. Prof. Petteri Taalas

Secretary-General World Meteorological Organization
In 2023, 339 million people in 69 countries will need humanitarian relief. That is 65 million more people than in 2022 — a 25 percent increase. It is the highest number of people requiring humanitarian assistance ever recorded. The cost of the response is $51.5 billion, another all-time record.
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OCHA Strategic Plan 2023-2026

The GSMA believes that no-one should be left behind in the digital
age and the decisions of WRC-23 will allow us to deliver a brighter
future where mobile brings communities together, delivers industrial
agility and provides economic growth. Implementation of the WRC-23
decisions will support global digital ambitions, deliver greater digital
equality and unlock the full power of connectivity.
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John Giusti, Chief Regulatory Officer at the GSMA.