Delivering the Next Generation of Alerting and Mass Messaging

Fast Authoritative Messaging

Cell Broadcast Technology

Cell broadcasting stands out as a transformative technology in the realm of emergency alert systems

Generation 1

Our team has been responsible for the design and development of global CB standards.

Generation 2

Our design and proposed business model for the next generation of CB enabled mass messaging

Nations that have deployed Gen 1 Cell Broadcast

UPSEN Platform
UPSEN leverages cell broadcasting technology, providing a standardized and location-based service for delivering critical emergency alerts and information to the public. The UPSEN Implementation plan simply requires a nation to say ” Yes , We Need Global Alerting ” .


Unlike traditional communication methods like SMS, cell broadcasting is highly reliable. It operates on a dedicated channel that remains independent of normal network usage. This independence ensures that even during peak network congestion or data overload, cell broadcasting remains effective.


One of the core strengths of cell broadcasting is its ability to deliver emergency messages with precision and timeliness. It enables the rapid dissemination of critical information to mobile device users within the targeted areas. The result is a robust solution that ensures that the right message reaches the right people.

Network Immunity

Cell Broadcast messages are immune and do not contribute, to network congestion. This capability ensures that essential communication channels remain open even in high-stress emergency situations.
Our Achievements

Years Experience

Patent Applications

Nations Deployed

UPSEN, powered by cell broadcasting technology, boasts a wide array of practical applications across various critical scenarios, enhancing the capabilities of emergency response and public safety

Emergency Alerts

UPSEN is a versatile platform for disseminating emergency alerts, providing a rapid and efficient means of notifying the public about imminent threats or hazardous events. These alerts can encompass natural disasters, public safety issues, security threats, and other time-sensitive information.

Public Safety Messages

The system extends its utility to broadcasting public safety messages, offering guidance, instructions, and important updates to the public. This can include information about shelter locations, evacuation routes, or actions to take during specific situations, such as severe weather conditions.

Evacuation Notices

UPSEN excels in delivering evacuation notices to residents in high-risk areas. During emergencies like wildfires, floods, or industrial incidents, timely evacuation notices are essential for ensuring public safety. UPSEN's geo-targeted push notifications enable precise targeting of affected areas, improving response coordination and minimizing confusion.

Vital Information

In addition to emergency alerts and evacuation notices, UPSEN serves as a platform for disseminating vital information. This can include updates on the status of a crisis, instructions on protective measures, and essential communications during health emergencies or civil disturbances.


A defining feature of UPSEN is its capability to deliver geo-targeted mobile push notifications. This functionality allows for the precise targeting of specific geographic areas or regions. By delivering alerts and information only to those within the affected zones, UPSEN maximizes the relevance and impact of the messages. This level of precision enhances public safety by reducing unnecessary alarm among those who are not directly affected.

Competitive Advantage

The same team that developed and launched Generation 1 of Cell Broadcast to the world, introduces UPSEN.


Cost Efficiency

Global Reach




The world is united in identifying threats to our society and communities.

What are Global Agencies saying

Today, I announce the United Nations will spearhead new action to ensure every person on Earth is protected by early warning systems within five years. I have asked the World Meteorological Organization to lead this effort and to present an action plan at the next UN climate conference, later this year in Egypt.

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UN Secretary-General António Guterres

On World Meteorological Day 23 March 2022

Early warnings save lives and provide vast economic benefits. Just 24 hours' notice of an impending hazardous event can cut the ensuing damage by 30 per cent.

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H.E. Prof. Petteri Taalas

Secretary-General World Meteorological Organization
In 2023, 339 million people in 69 countries will need humanitarian relief. That is 65 million more people than in 2022 — a 25 percent increase. It is the highest number of people requiring humanitarian assistance ever recorded. The cost of the response is $51.5 billion, another all-time record.
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OCHA Strategic Plan 2023-2026

The GSMA believes that no-one should be left behind in the digital
age and the decisions of WRC-23 will allow us to deliver a brighter
future where mobile brings communities together, delivers industrial
agility and provides economic growth. Implementation of the WRC-23
decisions will support global digital ambitions, deliver greater digital
equality and unlock the full power of connectivity.
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John Giusti, Chief Regulatory Officer at the GSMA.